SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.

SWOT is an analytical tool that makes it easy to constructively address issues, assess a company's strengths and weaknesses, or strategic planning. The SWOT analysis is designed to give a realistic and fact-based overview of challenges and strengths in an organization, project, or initiative. The result is not a definite plan of action, but it is a good benchmark. 

Start by making four headlines

• Strengths
• Weaknesses
• Opportunities
• Threats

Spend some time on each headline and write down everything that applies. You can do this as a leader or in a leadership group or even involve team members to get more insights.